苏宁电器是中国3C（家电、电脑、通讯）家电连锁零售企业的领先者，是国家商务部重点培育的“全国15家大型商业企业集团”之一。截至2009年9月，苏宁电器在中国30个省和直辖市、300多个城市拥有900余家连锁店，员工12万名。2008年销售规模突破1000亿元，品牌价值455.38亿元，名列中国企业500强第53位(2007年度)，入选《福布斯》亚洲企业50强、《福布斯》全球2000大企业中国零售企业第一位。
    Suning Appliance is the leading company in the industry of 3C(consumer appliance, computer and communication products) home appliance retail chain in China, which is one of the Top 15 Conglomerates in China supported by the Ministry of Commerce. By Sep.2009, Suning has run 900 chain stores covering more than 300 cities in 30 provinces and municipalities all over China with 120 thousand employees. With its sales volume of 2008 above 100 billion RMB, and brand value of 45.538 billion RMB, Suning ranks No.53 among the Top 500 companies in China in 2007, and maintains its place among Forbes Top 50 Asian Companies. Recently, Suning has been honored with the No.1 Chinese Retail Company in the list of Forbes Global Top 2000 Companies in China.
    2004年7月，苏宁电器（002024）在深圳证券交易所上市。凭借优良的业绩，苏宁电器得到了投资市场的高度认可，市值目前均列国内家电业、零售业和全球家电连锁业的绝对前列。
    In July 2004, Suning Appliance (002024) was listed on Shenzhen Stock Exchange. Relying on its excellent performance, Suning Appliance has been comprehensively recognized in the investment market, and currently, its stock value remains ahead in domestic home appliance and retail industry as well as global home appliance retail chain industry.
    整合社会资源、合作共赢。苏宁与国内外上千家供应商建立了“平等互惠，分工协作”的战略关系，与三星、LG、SONY、MOTOROLA、海尔等公司实现供应链无缝对接，并多次召开行业论坛，推动中国家电行业健康发展。
    Sticking to the operation philosophy of “integrating social resources and cooperating with all-win strategy”, Suning has established strategic relationship with thousands of suppliers from home and abroad, which emphasizes well work division and cooperation for equality and mutual benefits. It has also successfully implemented the supply chain system unification with Samsung, LG, Sony, MOTOROLA, Haier and many other companies. Moreover, it has sponsored the industry forum for several times so as to help promoting the sound development of Chinese home appliance industry.
    满足顾客需要、至真至诚。苏宁承诺“品牌、价格、服务”一步到位，为中国数千万家庭提供了优质的家电商品与便利的购物环境，并通过B2B、B2C等创新手段定最大限度地满足顾客需求，降低采购和销售成本。
    Being committed to satisfy the customer demands with the most cordial and honest service, Suning promises the optimum combination of “brand, price and service” so as to provide thousands of families in China with quality home appliance products and convenient shopping environment, reducing the purchasing and marketing cost by various innovative means like B2B and B2C to utmost satisfy customer needs.
    目前，苏宁电器经营的商品包括空调、冰洗、彩电、音像、小家电、通讯、电脑、数码、八个品类(包括自主产品)，上千个品牌，20多万个规格型号。本着“专业自营”的服务方针，苏宁电器以连锁店服务为基石，配套建设了物流配送中心、售后服务中心和客户服务中心，为消费者提供快捷的零售配送服务、专业的电器安装维修保养服务和周到的咨询受理回访服务。2007年，苏宁电器率先建立了业内最大的呼叫中心，实现了全国统一受理与回访，全国统一服务热线4008-365-365全天24小时真诚守候。
    Currently, Suning has 8 major categories in business， namely， air-conditioner, refrigerator, washing machine, color TV, Audio-video products, small home appliance, communication products, computers and digital products, independently developed products included, with nearly 1,000 brands and more than 200 thousand specifications. Adhering to the service principle of “professional and self-marketing”, Suning Appliance has constructed its own supporting facilities, such as the logistics and distribution center, after-sale service center and customer service center, in order to provide the customers the services including quick delivery, professional installation, maintenance and repair, as well as considerate consultation and calling back survey. In 2007, Suning Appliance accomplished the largest calling center which was the first of its kind in retail industry, and thus realized the unified national management of the customer calling service with the hotline 4008-365-365 standby all day long.
    百年苏宁，人才为本。秉承人品优先、能力适度、敬业为本、团队第一的用人理念，苏宁电器在人才的引进、录用、选拔、培训与激励等方面建立了全套的制度与标准，并陆续制定实施了数十个人才梯队培养计划，覆盖管理与终端的各个岗位。2003年起，苏宁电器成功启动7期专门面向应届毕业生的1200工程，共引进一万多名高素质大学毕业生。
    Establishing the century brand of Suning should be based on talents. Suning insists that the essential criteria for recruitment should be excellent character, moderate capability, great devotion and strong team spirit. As for the talents introducing, recruiting, selecting, cultivating and promoting, Suning has set up complete and comprehensive systems and standards, progressively implementing scores of talent echelon training programs that covering almost every position associated with management and terminals. There have been 7 phases of 1200 programs for the current year’s graduates since 2003 which have brought in more than ten thousand high-quality graduates altogether.
    为提高员工综合素质与管理能力，苏宁电器建立了多种形式的培训体系，先后在北京、杭州、南京等地建设了现代化、专业化的培训基地，覆盖全体员工的E—Learning系统也成功上线。同时，苏宁电器积极开展外部合作，先后与三星、夏普、西门子、AO史密斯等企业开展双向人才培训计划，打造学习型企业。
    In order to improve the comprehensive quality and management skills of employees, Suning Appliance has set up its training system in various formats. On one hand, several modern and professional training bases has been built progressively in Beijing, Hangzhou, Nanjing etc. and E-learning system has also been initiated online successfully for all staff; on the other hand, for the purpose of becoming a learning enterprise, Suning has been seeking for external cooperation actively all the time, developing bilateral talent training plans with suppliers such as Samsung, Sharp, Siemens, A.O Smith and so on.
    国家、企业、员工，利益共享。19年来，苏宁电器坚持做负责任的企业公民，通过缴纳税收、吸纳就业、公益慈善等各种形式不断回馈社会，累计纳税上百亿元，直接吸纳解决了就业12万人，间接支撑就业人数上百万，成为中国解决就业人数最多的民营企业，多次荣获国家、省、市税务部门颁布的纳税先进企业称号。苏宁电器先后在抗灾救民、捐资事业、扶贫助困、疾病防治、环境保护等方面累计捐赠7亿多元，并创立“1+1阳光行—苏宁社工志愿者行动”，将公益事业长期化、制度化、品牌化推进。
    Suning insists that benefits should be shared across our country, enterprise and all staff. Throughout the 19 years since its foundation, Suning has been making all efforts to return the society by paying tax, offering employment opportunities, participating public charities and many other ways. It has been awarded the title of Advanced Taxpaying Enterprise several times by national, provincial and municipal taxation authorities with the payment accumulated of ten plus billion RMB, accompanied by the honor of the private company providing the largest job opportunities in China as it has directly recruited 120 thousand people and indirectly created a job market for millions of people. Further more, Suning has donated accumulatively 700 million RMB in disaster resistance and refugee rescue, public charities, poverty alleviation, disease prevention, environment reservation and suchlike. More to the point, Suning has initiated “1+1 Sunshine Tour – Community Service Volunteer Action” which as a public welfare undertaking has been set long-standing and institutionalized with Suning sponsorship.
    凭借快速稳健的发展、优秀的业绩和成熟的品牌形象，苏宁电器被政府部门、行业权威机构、管理学界、投资界、传媒机构的一致评定为优秀企业，先后荣获“2006最具竞争力上市公司”、《福布斯》“中国顶尖企业榜”榜首、“2007中国企业管理杰出贡献奖”、“2007中国杰出创新企业奖”、“2007上市公司金牛百强榜首”、“2008中国最佳商业模式榜首”、“改革开放30周年民营企业杰出成就奖”等诸多荣誉。
    By virtue of the solid development, outstanding performance and mature brand image, Suning Appliance has been recognized as an excellent enterprise in China by relevant government sectors, industry authorities, management science circle, investment circle, and media organizations. Successively, Suning was awarded many honors including “the Most Competitive Listed Company in 2006”, No.1 on “Forbes List of Chinese Top Companies”, “the Outstanding Contribution Award of Chinese Enterprise Management in 2007”, “the Most Innovative Corporation Award in 2007, “the Golden Bull 100 of Listed Companies in 2007”, top of “the Best Commercial Model in China in 2008”, “the Outstanding Achievement Award of Private Companies on the 30th anniversary of China' s reform and opening-up” and so on.
    服务是苏宁的唯一产品，提供最优质的服务，赢得顾客、员工、社会满意是苏宁前进的动力源泉。苏宁电器将矢志不移，持之以恒，为打造中国最优秀的连锁服务品牌不懈努力！
    Suning boasts its service as the unique product, and derives the driving force from providing quality service to the common satisfaction of customers, employees and society. In the future, Suning Appliance will continue to exert unswerving and unremitting efforts to establish the best chain service brand in china.

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